In a world often divided, Formula 1 serves as a surprising unifier, attracting fans with its blend of athleticism, cutting-edge technology, stunning cars, and the undeniable allure of speed. Among these enthusiasts is Kim Jones, the creative director of Dior Men. This prestigious fashion house is set to collaborate with Lewis Hamilton, the seven-time F1 champion and an epitome of Dior’s daring and uniqueness. Hamilton has been named a brand ambassador and will also act as a guest designer for their upcoming lifestyle capsule, set to be released on October 17th.
Jones highlights that both he and Hamilton “share a love of nature [and] a desire to celebrate Africa.” Reflecting this, the collection features vibrant colors and woven fabrics, drawing clear inspiration from African fashion. Hamilton points out the influence of the continent’s “fabrics and belief in natural materials.” The collection also showcases voluminous silhouettes, making the pieces appear clean, airy, and comfortable to wear.
Cold weather considerations are evident throughout the collection. Fleeces, denim, and Dior’s signature tweeds ensure warmth during chilly nights, ideally paired with a cozy cup of hot chocolate. For those who relish winter activities, there are snowboards, iridescent goggles, and winter sports helmets inspired by Japanese skiwear, all designed for practical use on the slopes. The athletic backpacks are crafted from ultra-resilient materials, yet retain elegance with silver buckles and metallic zippers.
Mirroring the diverse appeal of F1, the Dior collaboration capsule promises to satisfy a wide range of tastes, from sporty techwear enthusiasts to those who favor cozy, luxurious attire.
