IED Madrid Fashion Show 2024: Platform for Emerging Talent
On the evening of June 26th, we entered Espacio Jorge Juan to explore the projects of the newly graduated Fashion Design students from IED Madrid. Accompanied by notable figures from the current artistic scene, industry professionals, and friends of the magazine, we hurried to our seats just in time for the IED Madrid Fashion Show 2024. The event showcased the talent of eight of the school’s most promising graduates.
This year marks a significant milestone in IED Madrid’s history as it celebrates its 30th anniversary. This esteemed institution, a global leader in higher education for fashion and design, has called upon its entire community—from professors to alumni and successful figures associated with the school—to promote its young talents.
The latest initiative, the Fashion Talent Award, reflects this mission. Under the theme “Celebrate the Future,” the IED Madrid established this award, which was presented to Jaime Naddaf this year, to highlight and provide visibility for future fashion leaders. This school has produced many notable designers over the past decade, including Moisés Nieto, Pepa Salazar, Tíscar Espadas, Ernesto Naranjo, Jaime Álvarez (Mans), and the recent winner of the Spanish Fashion Academy Award for Emerging Talent, Carlota Barrera.
At the IED Madrid Fashion Show, we witnessed the final collections of eight selected students. The anticipation and excitement of presenting such personal projects on the runway, coupled with the stakes of competing for a prestigious award, were palpable. The major work was done, and now the collections only needed to be showcased to the audience. This final phase is crucial, and the graduates hoped for everything to go smoothly.
As the models walked the runway, it was clear that each young designer had achieved something remarkable in the fashion industry: expressing their personal style and vision through unique and original collections. Each collection had its distinct essence, essential for a fashion brand’s success in the market. It was evident that these students understood the importance of differentiation and had applied this principle to their career projects.
Alejandra Ferrero’s collection explored the American Dream, transitioning from hope to disillusionment with elements like caps, stars, and bold colors like pink and red. Ana Montesa focused on menswear with textured layers inspired by the works of Sorolla and Monet, showcasing her collection “Manna-Lilies,” hinting at a promising career.
Patricia Rodríguez’s vision contrasted sharply with Montesa’s. Her collection, born from mourning a loved one, merged past and future, sensuality and tradition, light and darkness, encapsulating a profound reflection on death as a connection process. Javier Álvarez offered oversized and structured garments in “Artesanía del pensamiento creativo,” drawing inspiration from 19th-century industrial design texts and adapting them to modern codes.
Paula Fernández presented one of the most sophisticated collections with “Non finitto,” characterized by meticulous craftsmanship in black and white, along with green and pink. Rodrigo Fernández’s “Paletos” addressed the cultural shift of rural migration to urban areas in the 20th century, presenting a collection rich in experimentation and craftsmanship.
Vanessa Espiedra drew inspiration from Gestalt laws in “The Chaotic Transformation of Perception,” creating a collection that embraced multiple styles and techniques, successfully inducing doubt in the viewer. Lastly, Jaime Naddaf, the winner of the Fashion Talent Award 2024, presented “La oficina,” inspired by Jacques Tati’s film “Playtime.” This collection offered a satirical reflection on the dehumanization of workspaces, blending functional and sculptural garments, including a notable sweater designed with office forms.
Overall, the IED Madrid Fashion Show 2024 highlighted the remarkable creativity and potential of its graduates, promising a bright future for these emerging designers.
