MAYBE THERE IS A PLANET B?
Injury
“Clothing seems to always be the last medium we create. We always start with world-building,” say Eugene Leung and Dan Tse, the creative minds behind Injury. Referring to Injury merely as a fashion house is as misleading as calling McDonald’s just a hamburger joint. Much like how McDonald’s is a multi-billion dollar corporation known for McFlurries, giant indoor PlayPlaces, and Ronald McDonald, Injury is on its way to becoming one of the greats.
Their lack of formal training in fashion or their deep obsession with fantasy might be the reason they can ignore the conventional world and its rules. It’s not that Leung and Tse are intentionally breaking rules; they simply aren’t aware a rulebook exists. “Fashion is a playground,” one of the founders remarked, describing their process of transforming a childlike fascination with superheroes and fantasy into a complex multimedia project using cutting-edge technology, creating what they call a world.
It’s easy to imagine the childhood bedrooms of Injury’s Creative Director and Founder (Leung) and Brand Director (Tse). Marvel-print carpets littered with figurines and little caped heroes captured their attention so completely that their parents had to call their names three times at dinner to get their attention. Superheroes, though now often overlooked, are truly fantastic — characters with faces, backstories, powers, lifestyles, goals, aesthetics, and idiosyncrasies. Essentially, they are us but with the ability to fly. Anyone who read Harry Potter or watched Star Wars can recall the days or weeks when a book or ticket provided access to another galaxy. Injury immerses us in this type of brilliance.
What the creatives behind Injury are attempting is a collection of vivid imaginations coming together in a world-building project. Once built, this world is available for our viewing pleasure as a short movie or as clothing delivered to our doorstep. Today, we have Eugene Leung and Dan Tse here to walk us through their intricate creation, the 55555 collection, which debuted at Australian Fashion Week in May and has been unforgettable since.
