LORO PIANA F/W 2024

CENTENNIAL CELEBRATION IN THE SCOTTISH HIGHLANDS

Loro Piana Fall/Winter 2024

Rolling green hills, serene lochs, and ancient castles provide the perfect backdrop for Loro Piana’s Fall/Winter 2024 collection. The Italian House’s designs beautifully mirror the dramatic yet natural allure of the Scottish highlands.

This collection features luxurious creamy cashmere, robust linen, and delicate floral patterns. A diverse range of colors is incorporated, with a primary palette of classic neutrals, including beige, brown, black, and hunter green. Dubbed The Heritage Collection, the campaign highlights Loro Piana’s affinity for the thistle flower, or fiore di cardo, a regional native and the House’s emblem. This plant symbolizes devotion, bravery, and strength—qualities that reflect Loro Piana’s commitment to crafting high-quality garments.

Highlights of the collection include cheviot wool trousers, cashmere three-quarter button-ups, thick knit sweaters, kidskin overshirts, calfskin ballet flats, wool jumpers, and brass accessories. Additionally, the House reimagines the traditional Scotch tartan with a light pink and brown plaid set in the women’s collection.

Italian-American photographer Marion Sorrenti captures the essence of the collection against the picturesque backdrop of open fields and an 18th-century castle, showcasing the elegance and refinement of Loro Piana’s latest designs.