Louis Vuitton Appoints Gong Yoo as New Ambassador: A Living Representation of the Maison
South Korean actor Gong Yoo has been named the latest ambassador for Louis Vuitton. With a distinguished career spanning TV dramas such as “Coffee Prince” and gripping thrillers like “Squid Game” and “Train to Busan,” Gong Yoo consistently showcases his versatility and precision. His dedication to excellence and innovation in every performance perfectly embodies the spirit of Louis Vuitton.
In addition to his acting prowess, Gong Yoo’s commitment to philanthropy aligns with the Maison’s values. His advocacy for environmental and mental health issues is in harmony with Louis Vuitton’s initiatives, such as Life 360, a comprehensive sustainability program, and the Heart Fund, which provides financial and psychological support to employees in times of crisis.
This ambassador role builds on an existing partnership; Gong Yoo previously attended the opening of Louis Vuitton Seoul and represented the LV Tambour Horizon Watch. As he takes on this new role, he will continue to infuse his unique style, influence, and humanity into various upcoming projects with Louis Vuitton.
