Hot Summer Experiences
Luxury Summer Pop-Ups
As summer unfolds, it’s the perfect time to enjoy your favorite cocktail, attend a festival, or embark on a luxurious journey across Europe. Renowned brands like Dior, Loewe, Chanel, Jacquemus, and Louis Vuitton have set up summer pop-ups in some of the most sought-after destinations, ensuring you experience the season in style.
Dior
In Ibiza, Dior’s grand new pop-up store at La Marina is a must-visit. This exclusive venue showcases stunning summer collections, including Maria Grazia Chiuri’s Dioriviera line and Kim Jones’ Beach Capsule. The space, filled with natural materials and vibrant hues, exudes a bright and cheerful atmosphere. The men’s section features a coral motif in aqua green and blue, reflecting the season’s inspirations. Meanwhile, the women’s area is adorned with elegant rattan furniture and sculptures of wild animals from the iconic Toile de Jouy print. This pop-up is open until October 20, 2024.
Loewe
Loewe has a presence in Marbella, Spain, at the legendary Marbella Club Hotel. This pop-up offers a wide range of women’s ready-to-wear and accessories, including bags, shoes, glasses, and home essentials. The Marbella Club, designed by creative director Jonathan Anderson, offers luxurious fitting rooms, a flexible customer lounge, and a space for exotic bags. The store also features Loewe’s signature martini tables, a light sculpture by Isamu Noguchi, and vibrant rugs by John Allen. From June 21 to September 2024, the Loewe Perfumes Greenhouse, a Victorian-style greenhouse filled with lush vegetation, is also open for visitors.
Chanel
Chanel’s boutique in Mykonos has returned, bigger and brighter than ever. The boutique features white walls reflecting the island’s charm, cosy relaxation spots, and shelves stocked with the latest Chanel collections. Highlights include the poolside-perfect Coco Beach Collection and the Les Eaux de Chanel fragrance line. A sculptural staircase leads to an upper level dedicated to Watches & Fine Jewelry, showcasing iconic timepieces and captivating jewelry creations.
Jacquemus
Jacquemus has turned Saint-Tropez into a fashion hub with a new boutique on Avenue Foche, presenting the Les Sculptures collection alongside exclusive spring pieces. The brand has also reimagined the historic La Renaissance cafe-brasserie and theatre with a sunny color palette and minimalist design. The space offers a refreshed menu by chefs Ella Affalo and Ana Maria Cadena, and exclusive local merchandise designed by Jacquemus, including petanque sets and beach rackets.
Louis Vuitton
In Saint-Tropez, Louis Vuitton has refreshed its restaurant collaboration at the White 1921 Hotel with star chefs Arnaud Donckele and Maxime Frédéric. This “neo-gastronomic” experience combines culinary artistry with the summer spirit of Louis Vuitton. Visitors can also explore the IV By the Pool Resort collection at the nearby store, featuring vibrant designs and summer-ready styles. Additionally, a limited-edition raffia Onthego MM bag is available as a perfect Saint-Tropez souvenir. To enhance the experience, a customized Mini Moke transports guests between the hotel, the store, and other key locations, offering a luxurious summer escape.
