DISRUPTION, REBELLION, AND INDIVIDUALITY
Pas Une Marque S/S 2025
Since our last conversation with Sean Coutts three months ago, the designer behind Pas Une Marque and his team have been tirelessly creating narratives through their collections to connect with their audience. They have consistently focused on their core principles of innovation and subversion. Following their presentation of the Seams of Dissent collection during New York Fashion Week at New York Men’s Day, they have now revealed their Spring/Summer 2025 collection, Embroidery of Disruption, at their showroom during Paris Fashion Week.
Embroidery of Disruption redefines luxury ready-to-wear fashion by employing intricate embroidery techniques to form patterns that challenge traditional aesthetics. This new chapter for the brand is dedicated to incorporating often overlooked or undervalued materials and techniques. As Sean Coutts mentioned in our last discussion in April 2024, the French brand targets individuals who are inherently curious, passionately engaged in the pursuit of knowledge, and resistant to societal norms. The collection encourages wearers and observers alike to reflect on the essence of disruption in their lives and within the broader societal framework.
The pieces in Embroidery of Disruption, showcased at their Paris Fashion Week showroom, blend design and functionality by merging traditional embroidery techniques with contemporary styles, continuing the brand’s legacy of intertwining fashion with philosophy. These exclusive garments, emphasizing quality and attention to detail, are suitable for daily wear and instill a sense of confidence, as evident in the lifestyle photos we now present. For more information about the brand, you can visit their website.
