ADIDAS X PRIMAVERA SOUND: THE THREE STRIPES CREW

Once again, the adidas space at Primavera Sound is one of the most sought-after spots, attracting numerous familiar faces. Among the attendees were Julieta, Yung Prado, Teo Lucadamo, Ana Castillo, María Escarmiento, Judeline, Rusowsky, Rocío Aguirre, Carla Paucar, ByCalitos, and many others who we missed due to hopping from stage to stage. This year’s highlight at the festival is the SL 72 sneaker, which was showcased in a variety of colors including red, green, blue, brown, beige, and black. The SL 72, first launched in 1972, has become one of the brand’s most iconic silhouettes, revolutionizing the world of running. Now it returns in vibrant colors, blending its vintage aesthetic with modern comfort. Perfect for concerts like Pulp’s (with their ’90s style influenced by the ’70s), featuring Jarvis Cocker in his impeccable fitted suit and flared trousers. These sneakers are also ideal for non-stop festival trekking. Let’s see where they take us today.