Chanel 2023/24 Métiers d’art
Tweed, a term steeped in history, is intricately woven into the essence of Chanel. Mikael Jansson’s lens captures the 2023/24 Métiers d’art collection campaign, featuring Lulu Tenney, Loli-Bahia, and Alaato Jazyper in a burst of vibrant energy. Reflecting the spirit of the Manchester show, this collection honors the 60s, a decade where music and elegance harmonized with a playful touch.
The allure of Chanel comes to life in a living tableau, with stark black and white emphasizing the graphic lines of suits, coats, and jackets, all complemented by tweed caps from Maison Michel and delicate camellias by Lemarié. Black and white diptychs, accented with bursts of color, showcase models Lulu Tenney, Loli-Bahia, and Alaato Jazyper, each representing a modern, joyful femininity.
The collection’s color palette celebrates the versatility of tweed: an apple-green jacket with braided trim and croquets by Paloma, paired with the iconic 11.12 bag, a lilac jacket with silk cuffs, and a vibrant orange coat with a matching bag. Under Viard’s vision, the tweed suit, an ever-evolving canvas, has been transformed into a modern classic, inviting viewers to revisit the Chanel 2023/24 Métiers d’art show.
Additionally, a film directed by Sofia and Roman Coppola last September takes viewers on a journey through Manchester. This diary-style film retraces the steps of the Chanel 2023/24 Métiers d’art collection, capturing the vibrant spirit and creative energy of Manchester, where it was first unveiled last December, and now serves as the perfect complement to the campaign.
This campaign represents a dynamic conversation between Virginie Viard and the Métiers d’art, celebrating historic fashion savoir-faire, exquisite craftsmanship, and a bold, feminine spirit. The Chanel 2023/24 Métiers d’art collection is now available in boutiques and on the official website.
