Chanel Coco Beach 2024
As summer arrives, it’s time for pastels, easy-to-wear essentials, and flattering swimwear. Whether you’re vacationing or dreaming of it, Chanel’s Coco Beach collection is here to elevate your beachside experience with its effortless glamour and unique asymmetry.
The standout piece in the collection is a golden, asymmetrical swimsuit, featuring a jewel fastening at the back that sparkles in the sunlight by the pool or on the beach. For a playful twist, Chanel reinvents the classic sailor top into a striped swimsuit, paying homage to Gabrielle Chanel. The collection also includes a pastel strapless swimsuit paired with matching denim shorts, creating a laid-back yet chic ensemble. For a romantic touch, there’s a peach and coral bikini.
Coco Beach offers more than just swimwear. Imagine a black and pink jumpsuit with fine vertical stripes and a coated canvas parka for those breezy beach days. The iconic black and white color scheme of the Maison is showcased in a black zip-up jacket and white openwork cotton jersey shorts. For an evening look, pair a striped bikini top with dark trousers and braces.
Accessories are a key part of the collection, featuring hoop earrings, necklaces, and cuff bracelets adorned with the signature gold double Cs. To complete every beach outfit, the collection includes striped towels, a denim belt bag, a woven raffia-effect tote bag, and a large yellow terry beach bag. Oversized pastel sunglasses are a must-have for sunny island afternoons.
The campaign, shot by Cass Bird and featuring model Olivia Vinten, visually extends the collection’s textile narrative. Set against rocky shores, colorful cottages, and turquoise pools, each image is like a postcard from a Mediterranean getaway. Bathed in sunlight, the film embodies the spirit of carefree elegance and a love for the coast.
Available in Chanel’s seasonal boutiques from May 15 and in all Chanel boutiques by mid-June, the Coco Beach collection is poised to make this summer unforgettable.
