GUCCI MEN F/W 2024
MODERN MASCULINITY AT ITS FINEST
Gucci Men F/W 2024 presents self-expression in diverse forms, from style to art and language. The Fall/Winter 2024 men’s campaign embraces individual creativity, adding an authentic touch to essential wardrobe pieces. Classic loafers, tailored suits, and trench coats in black, burgundy, olive green, and navy blue are paired with silver studs, scarf necklaces, loose v-necks, and silk bomber jackets.
In his debut for Gucci, Creative Director Sabato De Sarno introduces the 2024 autumn-winter men’s collection. De Sarno balances timeless fashion with unique elements, essential in a constantly evolving art and fashion landscape.
The campaign stars models Clément Chabernaud, George Barnett, and fresh faces, styled by Alastair McKimm. The designs are both grounded and innovative, offering men a way to express their desires through fashion. Martin Miller is featured in a full burgundy outfit, captured by photographer David Sims. Accessories like red leather biker gloves and chained scarves add flair to the looks, enhanced by make-up from Lucia Pieroni and hair styling by Duffy.
Gucci’s F/W 2024 campaign explores fashion as a means for confidence and vulnerability, challenging societal gender expectations. Models share their personal values, from family to the joy of waking up in the countryside: “I want to feel 100% healthy, wake up feeling fresh, with a clear mind.” They highlight the beauty in simple pleasures, like an iced latte, which the collection embodies.
Directed by Thibault Della Gaspera with artistic direction from Riccardo Zanolafrom, Gucci’s new campaign showcases modern masculinity through acceptance of expression in style and emotion.
