09/07/2024
LOEWE APPOINTS WANG YIBO AS GLOBAL BRAND AMBASSADOR
LOEWE

LOEWE APPOINTS WANG YIBO AS GLOBAL BRAND AMBASSADOR

Jul 25, 2024

A UNION OF DIVERSE TALENTS

Loewe has named Wang Yibo, the renowned Chinese actor, singer, and motorcycle racer, as their new Global Brand Ambassador. To celebrate this collaboration, Wang Yibo will be attending Loewe’s Spring/Summer 2025 runway show in Paris, set to take place soon. Loewe’s other notable ambassadors include Taeyong, Josh O’Connor, and Jamie Dornan.

This partnership is more than just a convergence of different worlds. Creative Director Jonathan Anderson highlights a synergy between Loewe and Wang Yibo’s creative pursuits. Anderson points out that Wang Yibo’s passion for exploring new territories “aligns with Loewe’s multifaceted identity.” Wang Yibo, in turn, is drawn to Loewe’s “distinctive visual language” that blends inspiration from the art world with the humor of daily life.

While Loewe is deeply rooted in tradition, history, and artisan luxury, its adaptability ensures its continued relevance. Collaborating with versatile and international talents like Wang Yibo is a natural step for a fashion house committed to growth and evolution.

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