PULL&BEAR PRIMAVERA SOUNDWELCOME TO DREAM VALLEY

Pull&Bear Primavera Sound

As May ends and June begins, it can only mean one thing: one of the most significant music events of the year is here once again. Primavera Sound has arrived, bringing with it a lineup of such high caliber that attendees and their fashion choices are expected to be nothing short of impressive. The youthful spirit of Pull&Bear, with its inherent connection to music and art, returns to one of the world’s foremost festivals. Welcome to Dream Valley, where fashion, music, and food come together to create a dreamlike festival experience.

Dream Valley by Pull&Bear goes beyond clothing; it’s an entire experience featuring a pop-up store at the festival itself, where all the pieces are available. Additionally, there’s a DJ booth hosting various artists throughout the event. The key focus and the highlight of today’s capsule presentation is the lotus flower, symbolizing the bloom of not only this time of year but also of music, fashion, and creativity.

The collection consists of pieces that are creative and fun enough to fit perfectly into the Parc del Fòrum, while also being timeless and functional enough to remain in your wardrobe for many seasons. Urban art has been a significant influence, with irregular graffiti-style typography adorning everything from t-shirts to sweaters and hoodies—essential for the cool nights and early mornings, as it’s not quite summer yet, despite appearances.

For maximum comfort, pajama-inspired silhouettes are brought to the streets with wide-legged pants, slightly oversized shirts, and loose boxers. Poplin, cotton, and pastel plaid and stripe patterns provide not only comfort but also great ease in mixing and matching the pieces. Accessories like caps, bucket hats, and tote bags meet the need for protection and functionality, leaving us free to enjoy the music and have a great time.