PULL&BEAR X PRIMAVERA SOUND:NOT JUST A DJ WITH SEBASTIAN KONRAD, NINA & PAULA CENDEJAS

Pull&Bear x Primavera Sound

The final day of the festival was marked by a rainy Saturday, which unfortunately impacted Paula Cendejas’ performance at the Not Just a DJ event in the Pull&Bear space at Primavera Sound. She could only play for a few minutes during a brief pause in the rain. Despite this, the event ended on a high note, with many attendees visiting the brand’s Dream Valley to enjoy the guest DJs and explore the special festival collection. On this concluding day, performances included Sebastian Konrad, NiNa, and Paula Cendejas.

Sebastian Konrad

Sebastian Konrad is a Swiss-born Art Director currently based in London. Since 2016, he has been a DJ and music producer, known for his innovative blend of melodic techno, indie dance, groovy tribal, and dark elements, creating a unique music experience.

What is music for you?
Music is a constant companion, providing comfort, joy, and energy, and it connects people deeply.

What can we expect from your sets?
Sexy music that is hard to resist.

You are part of the Not Just a DJ crew from Pull&Bear. What do you bring to the project?
I bring an aura that merges various eras.

A song that can never be missing from your sessions.
“At Night” by Shakedown’s Galactic Boogie.

NiNa

Based in Barcelona, Nina Urgell Cloquell is a fashion content creator and emerging DJ. Her dual talents in fashion and music make her a notable figure in both creative and cultural spheres.

Do you DJ regularly?
I DJ almost daily at home. DJing brings me life and harmony, but balancing it with my professional life limits my public performances. I am selective with my gigs, ensuring I share an unforgettable set with the audience when I do perform.

How did you prepare the set?
Despite taking nine flights this past week, I prepared the set on the go. The constant travel inspired me to create a brief but intense set that encapsulates everything I want to convey in an hour, combining my favorite genres: indie dance, electronic, and techno.

You are part of the Not Just a DJ team at Pull&Bear. What do you bring to the project?
I bring multidisciplinarity, feminism, and confidence, aiming to break stigmas and show that passions can be pursued, achieved, and balanced.

Paula Cendejas

Paula Cendejas’ latest EP, “Tsunami,” showcases her raw and personal style, marking a new chapter in her musical career with positive reviews. Now, she ventures into DJing for the first time.

You had never DJed before…
This is my debut DJ set. I’ve been eager to try it for a while, and now it’s finally happening.

How did you prepare for the session?
I teamed up with my friend Carla Clay for tips, as she has years of DJing experience, and we had a lot of fun preparing.

Tell us about your set.
My set reflects my personal influences and daily music choices, representing my musical journey and inspirations.