PUMA X PALOMO SPAIN

GOLDEN ERA

Puma x Palomo Spain

Fashion house Palomo Spain and sportswear titan Puma come together once more for a third, boundary-pushing, gender-neutral collection. This collaboration is a vivid blend of ’80s athletic culture, ’70s roller disco, and a celebration of queer identities.

Building on their previous successful partnerships, this new collection combines their unique styles with a special twist. Featuring premium fabrics, bold logos, and trims in a warm, rich color palette, this collaboration marks a clear evolution towards the comfort and confidence both brands strive to inspire. “We have reached a point of mutual understanding. When we had the chance to do a third collaboration, it was a beautiful process. We knew exactly where we could take it and how much we could develop the fabrics,” says Alejandro Palomo.

This shared vision is evident in the campaign, which offers a behind-the-scenes look at a photoshoot reminiscent of Hollywood’s golden era. The backdrop merges seamlessly with the narrative, creating an immersive experience. The collection features standout pieces such as the hybrid Nitefox Loafer, a fresh take on the classic Palermo silhouette. The apparel ranges from the iconic T7 Track Jacket and Track Pants in timeless Warm White and Teak to modern knits with patterns inspired by traditional artisanal techniques.

For those who appreciate luxury, there is a baby tee made from soft French terry and exclusive graphic tees with a custom Puma x Palomo crest, offering an elevated yet playful aesthetic. “I’m really excited about the knitwear,” says Palomo. “I love a white look. You can appear as the smartest and most elegant version of yourself when dressed entirely in white.” This affinity for white is evident in the long pants and long-sleeved knitted tracksuit, offering a luxurious and sophisticated take on sportswear.

The footwear collection reimagines the iconic Palermo with an asymmetrical color block in bold red. The trail-ready Nitefox is transformed into the Nitefox Loafer, combining a chunky sole with a traditional loafer upper, playful tassel details, and a sleek silver logo buckle. Completing the collection are a visor continuing the tennis motif, a clutch bag featuring the Puma x Palomo knitted pattern in vibrant passionfruit, and a sleek white Grip Bag with silver hardware.