This summer, Vitaly, the Toronto-based jewelry brand celebrated for its daring and gender-neutral designs, is drawing inspiration from an unconventional source: heavy machinery. The campaign disrupts traditional beauty norms, reimagining the rugged world of construction into a wellspring of unexpected style with new must-have pieces.
Founded in 2011, Vitaly has carved out a unique space with pieces that challenge gender conventions and resonate with global cultural trends. Dedicated to sustainability, the brand primarily uses 100% recycled stainless steel, ensuring each piece is as enduring as a skyscraper. For Summer 2024, Vitaly veers off the beaten fashion path, inspired by the raw power and industrial textures of construction equipment. Imagine chunky chains that mirror the tracks of massive tires, bracelets that echo the forms of mechanical gears, and statement necklaces reminiscent of the engines driving progress.
This collection features Vitaly’s most substantial chains yet, adorned with faceted stones that appear freshly unearthed from a construction site. The Heavy Machinery campaign spotlights a selection of the brand’s latest essentials. The bold Pulse Lip Cuff adds an industrial edge to any ensemble. The Cascade Bracelet and the Torque Bracelet inject outfits with a hefty dose of industrial chic. The versatile Decimal Chain ensures the Heavy Machinery aesthetic can enhance any wardrobe.
