PULL&BEAR X PRIMAVERA SOUND: NOT JUST A DJ

Pull&Bear x Primavera Sound

Once again, Pull&Bear is part of Primavera Sound, and this time with a very special project. They’ve named their space Dream Valley, a standout feature in the festival buzz, marked by a giant inflatable lotus flower visible from almost the festival’s entrance. What’s inside this dream valley? First, there’s a pop-up store with a collection specifically launched for Primavera Sound. At the center of the space is a DJ table, meaning live events are happening right there. Pull&Bear has initiated a project where various creatives, not typically known for DJing, take the stage. Why? Because it’s exciting to try new things; dreaming is great, but making your dreams a reality is even better. According to the brand, Not Just a DJ “pays homage to a community that dares to dream beyond any boundaries through music and fashion.” So let’s dream. And dance, because music is a dream, and dreams are meant to be danced to.

Of course, there will also be regular DJs. Some have long-standing careers, like Keyrah, who has been in the music scene for about seven years. Others are newer, like Terence Munzemba or Santana, and some are DJing for the first time, such as our dear Paula Cendejas, who shares her excitement: “I’ve been wanting to do this for a while, and although I’ve had several opportunities before, I didn’t have the time to prepare. It’s going to be super exciting.” Indeed. We’ve had the chance to talk to all of them and will be sharing their stories and preparations here and on ACERO. For those attending the festival this year, see you at Pull&Bear’s Dream Valley.